TikTok LIVE FEST AWARENESS CAMPAIGN | Commercial

The TikTok LIVE Marketing department requested three awareness videos for the UK, targeted towards non gifters, gifters and creator and fans on the app. The goal was to create awareness on how gifting on TikTok LIVE can have a positive impact and change the lives of creators they support. I led the project as Creative Director, oversaw production incl. limited budget, created the scripts and directed all talents and creators on set, as well as directed editing and animation for final deliverables. The turnaround time from brief to final delivery was achieved in under 3 weeks.

Role: Director
Client: TikTok LIVE